A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)

ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.           The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria.  For effective research on this topic, both primary and secondary data were used to … Read more

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A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

ABSTRACT This research critically examines the strategies employed by the Nigerian Export Promotion Council (NEPC) in promoting the export of Nigerian goods, particularly non-oil commodities. Established in 1976 and restructured in 1988, the NEPC was tasked with diversifying Nigeria’s revenue sources and reducing reliance on crude oil exports. Despite its efforts, the council has faced … Read more

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