TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

Abstract: This study examines the role of traditional media as tools for effective rural development, focusing on Iwollo Oghe community in Ezeagu Local Government Area of Enugu State. While modern communication technologies like radio, television, and the internet dominate urban communication, rural communities still rely on traditional media such as the town crier, age groups, … Read more

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A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU)

Abstract: This research explores the significance of Pidgin English as a medium of communication in broadcasting, with a focus on its adoption in Enugu State Broadcasting Service (ESBS), Enugu. Originating during the colonial era as a simplified version of English, Pidgin English has evolved into a lingua franca that bridges the gap between Nigeria’s diverse … Read more

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