PERFORMANCE EVALUATION AND ITS EFFECTS ON EMPLOYEES EFFICIENCY IN NIGERIA

Abstract: This research paper examines the impact of performance evaluation on employee efficiency within Nigeria’s corporate sector, specifically focusing on Nigeria Mineral Water Limca. Utilizing a sample of 385 employees selected through random sampling methods, qualitative and quantitative data were gathered via structured questionnaires. The study poses three critical research questions centered on the efficacy … Read more

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THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

ABSTRACT: This study examines the critical role of public relations (PR) in influencing consumer acceptance of pure water products in Anambra State, utilizing Rock Tama Pure Water Industry as a case study. The research aims to explore how effective PR strategies can facilitate relationships between businesses and consumers, ultimately enhancing brand loyalty and trust. Primary … Read more

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AN EVALUATION OF THE LEADERSHIP STYLE AND ITS EFFECT ON THE EMPLOYEES ATTITUDE

ABSTRACT This study examines the influence of leadership styles on employee attitudes within Nike Lake Resort Hotel, Enugu, focusing on the interplay between managerial behaviour and organizational outcomes. The research highlights how misconceptions and inadequate information about effective leadership approaches can result in adverse consequences, such as strike actions, the creation of informal groups, and … Read more

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CRISES  MANAGEMENT IN AN ORGANIZATION. (A CASE STUDY OF ANAMMCO PLC EMENE ENUGU)

ABSTRACT: This study critically investigates organizational crisis management, focusing on Anambra Motor Manufacturing Company (ANAMMCO) Plc, located in Emene, Enugu. Crises are a common feature of organisational life, often arising from strained relationships between employees and management, poor communication, or inadequate working conditions. This research explores the root causes of organisational crises at ANAMMCO and … Read more

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THE EFFECT OF MOTIVATION ON RMPLOYEE PRODUCTIVITY (A CASE STUDY OF DIAMOND BANK PLC)

CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDY Although psychologists have a general consensus that human beings possess a wide range of needs, there remains significant disagreement regarding the specific nature of these needs and their prioritisation (Van Rooyen, J. 2006). One of the principal challenges within organisations is discovering how to motivate individuals to carry out … Read more

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THE EFFECTIVE MARKETING COMMUNICATION AS A TOOL FOR GREATER PRODUCTIVITY IN ORGANIZATION (A CASE STUDY OF UNION PLC AWKA)

ABSTRACT: This research explores the critical role of effective marketing communication in enhancing productivity within organizations, with a specific focus on Union Bank Nigeria Plc in Awka. The study aims to investigate the relationship between communication practices and organizational productivity by examining both primary and secondary data sources, including questionnaires, interviews, and company records. Findings … Read more

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EVALUATING THE ROLE MULTINATIONAL COMPANIES AND THEIR SOCIAL RESPONSIBILITIES IN NIGERIA

ABSTRACT: This research critically examines the role of multinational companies, specifically Chevron Nigeria Plc, in fulfilling their social responsibilities within the context of Nigeria’s local communities, notably in Port Harcourt, Rivers State. It emphasizes the obligation of these corporations to implement corporate social responsibility (CSR) initiatives that benefit their host communities. Utilizing a sample of … Read more

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ANALYSIS OF BUSINESS OBJECTIVE AND THEIR ACCOMPLISHMENT THROUGH EFFECTIVE COST CONTROL (A CASE STUDY OF LAKE CONCRETE INDUSTRIES LIMITED, ENUGU STATE)

Abstract: This research investigates the analysis of business objectives and their achievement through effective cost control, with a focus on Lake Concrete Industries Limited, Enugu State. The study examines the challenges faced by the company, including shortages of raw materials, excessive demand, ineffective stock planning, and inefficient stock management. Utilizing a combination of questionnaires, interviews, … Read more

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AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

Abstract This study examines the uses and potential abuses of public relations (PR) in the management of selected Nigerian business organizations, focusing on enterprises within Enugu metropolis. The research explores the relevance of PR in modern business management and investigates whether it is practiced as a top-level management function. Additionally, it evaluates the effectiveness of … Read more

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