IN THIS RESEARCH PAPER
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Research Questions and Hypothesis
- Questionnaires
- References Style: APA
Recommended for : Student Researchers
DOWNLOAD COMPLETE RESEARCH MATERIAL NOW! NGN3,000ABSTRACT
This research investigates the role of advertising as a promotional tool in delivering banking services, with a particular focus on selected commercial banks in Delta State. The study seeks to answer the critical question of how corporate advertising functions as an effective tool in the marketing of banking services and explores its value and impact on the banking industry. The first chapter introduces the study by providing background information, establishing the significance of the research, formulating key research questions, and defining relevant terms. In Chapter Two, the literature review presents existing views and observations on the effectiveness of corporate advertising in promoting financial services. Chapter Three outlines the research methodology, employing a survey method to gather data from a sample of bank customers and employees. In Chapter Four, the collected data is analyzed, revealing key insights into the influence of advertising on customer engagement and brand perception in the banking sector. The final chapter summarizes the findings and offers recommendations for optimizing advertising strategies in banking services. This study underscores the importance of strategic advertising in enhancing customer loyalty, improving service delivery, and fostering brand recognition in a highly competitive financial market. The research contributes to understanding the practical applications of advertising in the banking industry.
Keywords: Advertising, Promotional Tool, Banking Services, Corporate Advertising, Marketing, Delta State, Customer Engagement, Financial Services, Brand Awareness.
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TABLE OF CONTENTS
Title
Approval
Dedication
Acknowledgement
Table of content
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study
1.4 Significance of the study
1.5 Research question
1.6 Hypothesis
1.7 Scope of the study
1.8 Definition of terms.
CHAPTER TWO
LITRATURE REVIEW
2.1 History of milestone
2.2 History and advertising objectives
2.3 The cooperate advertising objective
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Design of the study
3.2 Area of the study
3.3 Population of the study
3.4 Sample of the study
3.5 Instrument for data collection
3.6 Validation of instrument
3.7 Distribution and retrieval of instrument
3.8 Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Presentation and representation of Data According to
research Question and analysis
4.2 Findings
4.3 Discussion of findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of the findings
5.2 Conclusion
5.3 Recommendation
5.4 Limitation of the study
5.5 Suggestion for further research
Reference
Appendixes