TOTAL QUALITY MANAGEMENT: A SINE QUA NON FOR ORGANIZATIONAL EFFECTIVENESS (AN ANALYSIS OF STANDARD TRUST BANK)
Abstract Customer satisfaction is the cornerstone of every successful business, yet traditional management-controlled systems often hinder organizations from achieving this critical goal. This study examines Total Quality Management (TQM) as an essential framework for enhancing organizational effectiveness and fostering customer satisfaction. TQM emphasizes continuous improvement by addressing minor and major issues, refining processes, and focusing … Read more