IN THIS RESEARCH PAPER
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Research Questions and Hypothesis
- Questionnaires
- References Style: APA
Recommended for : Student Researchers
DOWNLOAD COMPLETE RESEARCH MATERIAL NOW! NGN3,000ABSTRACT:
This research paper investigates the effectiveness of public relations practices in the oil sector, focusing specifically on African Petroleum Plc. As a key player in the petroleum product and chemical markets, African Petroleum recognizes that maintaining public support, goodwill, and a strong corporate image are crucial for business success. This study aims to assess the accessibility and impact of the company’s public relations messages among various stakeholders, including staff, shareholders, customers, and the media. Utilizing a structured questionnaire administered to 200 respondents, the research seeks to determine the influence of public relations practices on public opinion and the overall perception of the company’s services. The findings reveal that while African Petroleum’s public relations strategies effectively enhance awareness and facilitate communication, there is room for improvement in message accessibility and media utilization. Respondents indicated a need for heightened efforts in mobilization and enlightenment campaigns to strengthen public relations impacts. Additionally, recommendations emphasize the importance of ongoing evaluations of public relations effectiveness to identify shortcomings and optimize communication strategies. As such, this study contributes to the existing body of knowledge on public relations within the oil sector, offering valuable insights for practitioners seeking to improve organizational performance through strategic public relations initiatives.
Keywords: Public Relations, Oil Sector, Stakeholder Perception, Corporate Image, Marketing Communication
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TABLE OF CONTENTS
Title page
Approval page
Dedications
Acknowledgement
Abstract
Table of content
CHAPTER ONE
INTRODUCTON
1.1 Background of study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Significance of the study
1.5 Research of questions
1.6 formulation of hypothesis
1.7 Scope of study
1.8 Definition of terms
CHAPTER TWO
2.1 What is public relation
2.2 Role of public relation executive in commercial outfits
2.3 Strategy and scope of public relation programme.
2.4 Corporate identify implementation
2.5 Summary of Literature
CHAPTER THREE
METHODOLOGY
3.1 Design of the study
3.2 Area of the study
3.3 Population of the study
3.4 Sample of the study
3.5 Instrument for data collection
3.6 Validation of the study
3.7 Distribution and retrieval of the instrument
3.8 Method of data analysis
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Part A: A table of response to sex
4.2 Analysis of research question
CHAPTER FIVE
SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations
5.4 Limitation of the study
5.5 Suggestion for further research
Reference
Appendix A
Questionnaire