AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPOWERMENT CAMPAIGN IN NIGERIA

ABSTRACT

The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.

The right of women have been severally abused and neglected. Women have been relegated to the background and kept out from the scheme of things simply because of unorthodox beliefs. Some women have been forced to accept that their major role should be in the kitchen.

Today, women in Nigeria are quickly realizing their supposed role in the society. More educated women are now speaking out against the injustice being meted out to the women folk. At this point, the mass media comes in as an agent of socialization, the mass media which comprises of the radio, television and the press is expected to champion the campaign for women employment.

Being the case, I researched and evaluated the attitudes, contributions and problems of the mass media towards this direction.  I also gave useful suggestions on how best the mass media should go in order to succeed in this worthy campaign for women employment.

TABLE OF CONTENT

INTRODUCTION                                                                           

1. BACKGROUND OF THE STUDY                             
2. STATEMENT OF THE PROBLEM                            
3. OBJECTIVE OF THE STUDY                                              
4. SIGNIFICANCE OF THE STUDY                              
5. RESEARCH QUESTION                                             
6. RESEARCH HYPOTHESES, CONCEPTUAL AND  

OPERATIONAL DEFINITIONS                                 

1. ASSUMPTIONS                                                          
2. LIMITATION OF THE STUDY                                  

CHAPTER TWO

LITERATURE REVIEW                                                       

MASS MEDIA’ CONTRIBUTION                                       

• ROLE OF RADIO                                                        
• TELEVISION AND WOMEN EMPOWERMENT                
• THE PRESS AND WOMEN –

EMPOWERMENT CAMPAIGN                                 

• NEED FOR WOMEN EMPLOYMENT CAMPAIGN.   
• PROBLEMS HINDERING THE MASS MEDIA IN IT         
• CAMPAIGN IN SUPPORT OF WOMEN-EMPLOYMENT                                                          
• SUMMARY OF LITERATURE REVIEW.                           

CHAPTER THREE

• RESEARCH METHOD                                               
• RESEARCH DESIGN                                                  
• • RESEARCH SAMPLE                                                 
• • POPULATION OF THE STUDY                                 
• • SAMPLING TECHNIQUES                                        
• • MEASURING INSTRUMENT                                           
• •  DATA COLLECTION                                                  
• • DATA ANALYSIS                                                       

CHAPTER FOUR

DATA ANALYSIS AND RESULT                                        

• DATA ANALYSIS                                                       
• RESULT                                                                       

CHAPTER FIVE

• CONCLUSION                                                             
• SUMMARY AND RECOMMENDATION                           
• QUESTIONNAIRE                                                      

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