IN THIS RESEARCH PAPER
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Research Questions and Hypothesis
- Questionnaires
- References Style: APA
Recommended for : Student Researchers
DOWNLOAD COMPLETE RESEARCH MATERIAL NOW! NGN3,000Abstract:
This research examines the role of packaging as a promotional tool in product marketing, with a focus on Petals Enugu. The study aims to assess the effectiveness of packaging in enhancing brand visibility and influencing consumer purchasing behavior. The first chapter outlines the purpose and significance of the research, emphasizing how packaging can serve as an important promotional strategy for both businesses and customers. Chapter two provides a comprehensive review of existing literature on packaging, its role in marketing, and its impact on consumer decision-making, revealing key insights into the potential of packaging as a marketing tool. In chapter three, the research methodology is presented, detailing the design, data collection methods, and analysis approach. Primary data were collected through questionnaires and oral interviews conducted with both staff and customers of Petals Enugu, while secondary data were sourced from textbooks and other relevant research materials. Chapter four offers a detailed analysis of the data, while chapter five presents the findings, conclusions, and recommendations. The study concludes that packaging significantly influences consumer perceptions and purchasing behavior, with the recommendation to optimize packaging strategies to strengthen its role as a promotional tool. The research highlights the potential for packaging to contribute more effectively to marketing outcomes and offers practical suggestions for improving packaging strategies in the industry.
Keywords: packaging, promotional tool, product marketing, consumer behavior, marketing strategy, product promotion, branding.
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TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of content
Abstract
CHAPTER ONE
Introduction
1.1 Background to the study
1.2 Statement of problem
1.3 Purpose/Objective of the study
1.4 Significance of the study
1.5 Research question
1.6 Formulation of Hypothesis
1.7 Scope of the study
1.8Definition of terms
CHAPTER TWO
Introduction
2.1 Review of related literature; Development Effective Packaging
2.2 Packaging Decision
2.3 The Importance of Packaging
2.4 Consumer Behaviour Towards Packaging or Effective of Packaging on Consumer
2.5 Summary of Related Literature
CHAPTER THREE
Methodology
3.1 Introduction
3.2 Design of the study
3.3 Area of the study
3.4 Population of the study
3.5 Sample of the study
3.6 Instrument for data collection
3.7 Validation of instrument
3.8 Distribution and retrieval of instruments
3.9 Method of data analysis
CHAPTER FOUR
4.1 Data Presentation and Analysis
4.2 Presentation and Analysis of data collected from the questionnaire Distributed to Relevant Staff and customers petals company, Enugu
4.3 Testing and interpretation of Hypothesis
CHAPTER FIVE
Summary, Conclusion and Recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
5.4 Limitation of the study
5.5 Suggestion for further research
References
Appendix A
Questionnaire