IN THIS RESEARCH PAPER
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Research Questions and Hypothesis
- Questionnaires
- References Style: APA
Recommended for : Student Researchers
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This study investigates the audience perception of female models in advertising, specifically examining the impact of “Always Ultra” commercials in Enugu Metropolis. Utilizing a survey research method, the study collected data through questionnaires to assess how these advertisements influence viewers’ attitudes toward female models. The findings reveal a predominantly positive perception among the audience, suggesting that the portrayal of women in “Always Ultra” commercials contributes to changing societal views, moving away from traditional stereotypes. While earlier advertisements often depicted women as passive or objectified, the “Always Ultra” campaign presents a more empowered image, which resonates positively with consumers. This shift is particularly significant in the context of a society where gender roles are rapidly evolving. The study underscores the need for advertising regulatory bodies to scrutinize content, ensuring that female representation in media reflects diverse, respectful, and empowering images. The research contributes to the broader discourse on gender in advertising, highlighting how media portrayals can shape societal perceptions and influence consumer behavior.
Keywords: Audience Perception, Female Models, Advertising, Gender Representation, Media Influence, Advertising Ethics
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TABLE OF CONTENTS
Title page
Certification
Approval page
Dedication
Acknowledgements
Abstract
Table of contents
CHAPTER ONE: Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research Questions
1.5 Scope of study
1.6 Significance of the study
1.7 Operational definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Introduction
2.2 Concepts of Advertising
2.3 The concept of audience perception of female models in advertising messages
2.4 “Always Ultra” commercials and portrayal of female models
2.5 Review of related studies
2.6 Theoretical frame work
2.7 Summary of Literature Review
CHAPTER THREE: Research Methodology
3.1Introduction
3.2 Research Design
3.3 Area of study
3.4 Population of the Study
3.5 Sample size
3.6 Description of Research Instrument
3.7 Validity of Data Gathering Instrument
3.8 Method Data Collection
3.9 Method of Data Analysis
CHAPTER FOUR: Data Presentation and Analysis
4.1 Introduction
4.2 Data Presentation and Analysis
4.3 Discussion Findings
CHAPTER FIVE: Summary, Conclusion and Recommendation
5.1Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for further studies
References
Appendices