Abstract: This study investigates the impact of rewards on organizational profitability and employee performance, with a focus on Emenite Ltd in Emene, Enugu State. By employing a survey research design, the study aims to identify how various types of rewards influence employee satisfaction and, subsequently, the overall performance of the organization. The research involved a … Read more
ABSTRACT: This research explores the critical role of effective marketing communication in enhancing productivity within organizations, with a specific focus on Union Bank Nigeria Plc in Awka. The study aims to investigate the relationship between communication practices and organizational productivity by examining both primary and secondary data sources, including questionnaires, interviews, and company records. Findings … Read more
ABSTRACT: This study investigates the crucial role of packaging in modern marketing, focusing on Iso Glass Plc, a prominent glass manufacturing company located in Ibadan, Oyo State, Nigeria. The research aims to elucidate how effective packaging strategies can significantly enhance market perceptions and consumer behavior. The introduction discusses the foundational concepts of packaging, highlighting its … Read more
ABSTRACT: This research investigates the role of public relations in enhancing the marketing strategies of banking services in Enugu metropolis, particularly focusing on Zenith Bank PLC. The study reveals a significant gap between the bank’s public relations efforts and customer perceptions, highlighting the challenges in managing corporate image amidst rising customer complaints. Using a mixed-methods … Read more
ABSTRACT: This research investigates the effectiveness of advertising strategies employed by Unilever Nigeria Plc in driving sales of consumer goods. As promotional activities play a crucial role in bridging the gap between products and consumers, this study identifies the impact of advertising on sales revenue and consumer behavior. Drawing on a random sampling method, the … Read more
ABSTRACT: This research paper evaluates Uga Microfinance Bank located in Aguata L.G.A, Anambra State, focusing on assessing its physical attributes, including location, design, and spatial comfort. The study aims to address critical issues faced by both staff and customers, with three core research questions developed for analysis. Utilizing a quantitative method, data was collected through … Read more
ABSTRACT: This research critically examines the role of multinational companies, specifically Chevron Nigeria Plc, in fulfilling their social responsibilities within the context of Nigeria’s local communities, notably in Port Harcourt, Rivers State. It emphasizes the obligation of these corporations to implement corporate social responsibility (CSR) initiatives that benefit their host communities. Utilizing a sample of … Read more
ABSTRACT: This study examines the critical role of public relations (PR) in influencing consumer acceptance of pure water products in Anambra State, utilizing Rock Tama Pure Water Industry as a case study. The research aims to explore how effective PR strategies can facilitate relationships between businesses and consumers, ultimately enhancing brand loyalty and trust. Primary … Read more
Abstract: This research paper investigates the pivotal role of corporate strategy in ensuring organizational survival, specifically in the case of MTN Nigeria located in Owerri, Imo State. The study employs a mixed-method approach encompassing both desk and field research to provide a thorough evaluation of corporate strategies and their effectiveness. The literature review outlines critical … Read more
ABSTRACT This study examines the impact of bank credit on the Nigerian economy, focusing on two major banks: First Bank of Nigeria PLC and Zenith Bank PLC, Ekwulobia. The research aims to assess the extent to which bank credit has influenced economic growth and development, analyze the level of awareness regarding available credit facilities, evaluate … Read more