Download Category: BUSINESS ADMINISTRATION

CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS

ABSTRACT: This study explores consumer brand preferences in the purchase of beverages within Enugu Metropolis, focusing on locally processed versus foreign brands. The objectives include identifying factors influencing consumer choices, such as behavioral determinants, price sensitivity, and product quality. The study also examines challenges faced by local beverage producers, including inadequate funding, poor product standardization, … Read more

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BUREAUCRACY AND EFFICIENCY IN NIGERIAN PUBLIC ENTERPRISE: (A CASE STUDY OF NEPA ONITSHA BRANCH.)

Abstract: This study examines the impact of bureaucracy on efficiency in Nigerian public enterprises, focusing on the National Electric Power Authority (NEPA), Onitsha Branch. Bureaucratic frameworks are fundamental to organizational structures, but they often present challenges that hinder efficiency and service delivery. This research identifies the extent to which bureaucratic inefficiencies affect the operations of … Read more

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ANALYSIS OF BUSINESS OBJECTIVE AND THEIR ACCOMPLISHMENT THROUGH EFFECTIVE COST CONTROL (A CASE STUDY OF LAKE CONCRETE INDUSTRIES LIMITED, ENUGU STATE)

Abstract: This research investigates the analysis of business objectives and their achievement through effective cost control, with a focus on Lake Concrete Industries Limited, Enugu State. The study examines the challenges faced by the company, including shortages of raw materials, excessive demand, ineffective stock planning, and inefficient stock management. Utilizing a combination of questionnaires, interviews, … Read more

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THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)

ABSTRACT This study explores the relationship between product quality and brand loyalty, focusing on consumers in Ekwulobia, Anambra State, Nigeria. Specifically, it investigates how product quality influences brand loyalty, with a case study of Peak Milk, a leading dairy brand in Nigeria. Using a combination of primary and secondary data sources, the research employs descriptive … Read more

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COMPARATIVE STUDY OF FINANCIAL AND NON FINANCIAL MOTIVATION OF AN ORGANIZATION (A CASE STUDY OF EMPLOYEES IN WEST AFRICAN PORTLAND CEMENT INDUSTRIES)

Abstract This research examines the impact of both financial and non-financial rewards on employee motivation, using West African Portland Cement (WAPCO) as a case study. With an emphasis on enhancing organizational productivity, this study explores the roles of monetary incentives—such as wages, bonuses, and holiday pay—and non-monetary rewards, including job security, job satisfaction, and recognition, … Read more

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COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)

ABSTRACT This study explores the impact of communication gaps on organizational performance, with a focus on the Nnewi North Local Government Area Secretariat. Communication is an integral aspect of organizational success, as it ensures the effective flow of information and fosters collaboration among employees and management. The research aims to investigate the existing communication processes … Read more

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BALACING AND BURGETING CONTROL IN A MANUFACTRURING AND MARKETING ORGANIZATION (A CASE OF STUDY OF TOTAL NIGERIA LTD)

Abstract: This research examines the importance of budgeting and budgetary control in ensuring profitability within manufacturing and marketing organizations, using Total Nigeria Ltd as a case study. Budgeting is a critical tool for effective financial management, facilitating coordination, planning, and performance monitoring. The study investigates the role of budgeting in enhancing decision-making processes, ensuring resource … Read more

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PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACT: This study investigates the role of product innovation as a strategic tool for the survival of manufacturing firms in Nigeria, with a particular focus on Ama Breweries (Nig) Plc, Enugu. Product innovation is critical for companies to maintain competitiveness and adapt to market demands. Through an analysis of Ama Breweries, the research explores how … Read more

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AN ASSESSMENT OF THE CHOICE OF PERFORMANCE OF WOMEN ENTREPRENUER IN TECHNOLOGICAL AND NON-TECHNOLOGICAL ENTERPRISE IN LAGOS, NIGERIA

ABSTRACT This study evaluates the performance of women entrepreneurs in technological and non-technological enterprises in Lagos, Nigeria, focusing on the micro-level challenges they face. It explores the influence of gender-specific factors on their entrepreneurial success, highlighting key issues such as access to human and social capital, resources, and structural barriers. The research investigates how these … Read more

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AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOAP (A CASE STUDY OF ORANGE DRUG

Abstract This research explores the impact of warehousing on the efficient distribution of toilet soap, with a specific focus on Orange Drug Limited as a case study. Warehousing plays a pivotal role in the distribution chain by ensuring product availability, managing inventory, and reducing the costs associated with logistics and stockouts. The study investigates how … Read more

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