Download Category: BUSINESS ADMINISTRATION

ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE

ABSTRACT This research investigates the role of advertising as a promotional tool in delivering banking services, with a particular focus on selected commercial banks in Delta State. The study seeks to answer the critical question of how corporate advertising functions as an effective tool in the marketing of banking services and explores its value and … Read more

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AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT. (A CASE STUDY OF PETALS ENUGU)

Abstract: This research examines the role of packaging as a promotional tool in product marketing, with a focus on Petals Enugu. The study aims to assess the effectiveness of packaging in enhancing brand visibility and influencing consumer purchasing behavior. The first chapter outlines the purpose and significance of the research, emphasizing how packaging can serve … Read more

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AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACT This study explores the role of product innovation as a strategic approach to ensuring the survival and competitiveness of manufacturing firms in Nigeria, with a focus on Ama Breweries (Nig) Plc in Enugu. Product innovation is increasingly vital in today’s dynamic market, where companies must adapt to consumer preferences and technological advancements to stay … Read more

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THE STUDY OF MOTIVATION ON EMPLOYEE PERFORMANCE. (A STUDY OF SULEJALOCAL GOVERNEMNT ADMINISTRATION)NIGER STATE, NIGERIA

Abstract: This study examines the impact of motivation on employee performance within the context of the Suleja Local Government Administration in Niger State, Nigeria. The aim of the research is to identify how motivational strategies influence the productivity and efficiency of employees in the public sector. The study employs a survey-based methodology, utilizing questionnaires to … Read more

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APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

ABSTRACT: This study examines the application of marketing concepts in the marketing of hairdressing services, focusing on a comparative analysis between Magic Fingers Beauty Home and Ultimate Beauty Salon. Marketing, a cornerstone of modern business, is critical in enhancing service delivery, customer satisfaction, and organizational growth. By analyzing the strategies employed by these salons, this … Read more

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TRENDS IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more

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AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

Abstract This study examines the uses and potential abuses of public relations (PR) in the management of selected Nigerian business organizations, focusing on enterprises within Enugu metropolis. The research explores the relevance of PR in modern business management and investigates whether it is practiced as a top-level management function. Additionally, it evaluates the effectiveness of … Read more

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FRAUDULENT ACT IN THE BANKING INDUSTRY: CAUSES EFFECTS AND POSSIBLE REMEDIES

ABSTRACT: The analysis of secondary data revealed significant trends in bank fraud and forgery cases, including the involvement of staff and their impact on commercial and merchant banks. These findings underscore the persistent threat of fraudulent activities within the banking sector, even in highly regulated environments. To address these challenges, the study recommends rigorous employee … Read more

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TOTAL QUALITY MANAGEMENT: A SINE QUA NON FOR ORGANIZATIONAL EFFECTIVENESS (AN ANALYSIS OF STANDARD TRUST BANK)

Abstract Customer satisfaction is the cornerstone of every successful business, yet traditional management-controlled systems often hinder organizations from achieving this critical goal. This study examines Total Quality Management (TQM) as an essential framework for enhancing organizational effectiveness and fostering customer satisfaction. TQM emphasizes continuous improvement by addressing minor and major issues, refining processes, and focusing … Read more

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THE ROLE OF CENTRAL BANK OF NIGERIA IN PREVENTING BANK FAILURE IN NIGERIA

Abstract: This study explores the role of the Central Bank of Nigeria (CBN) in preventing bank failures, focusing on strategies and measures to ensure financial stability in the banking sector. Bank failures in Nigeria have historically eroded public confidence and disrupted economic growth. The research examines the effectiveness of CBN interventions, including collaboration with the … Read more

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