ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES. (A CASE STUDY OF POWER HOLDING COMPANY FORMERLY CALLED NEPA)
ABSTRACT: The perception of consumers plays a critical role in determining the success or failure of a product or service. This study investigated consumer attitudes using questionnaires and interviews as primary research instruments. Questionnaires were systematically designed and randomly distributed across seven distinct zones, including New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete … Read more