Download Category: COMMUNICATION STUDIES

COMMUNICATION AND ITS PROBLEMS IN DEVELOPING COUNTRIES (NIGERIA AS A CASE STUDY)

ABSTRACT: Effective communication is foundational to the advancement and cohesion of any society. In developing countries such as Nigeria, communication remains vital to national development, social integration, and political awareness. However, the communication sector in many developing nations continues to face significant challenges stemming from economic constraints, infrastructural deficits, and technological underdevelopment. This paper explores … Read more

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THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR

ABSTRACT: This research paper investigates the effectiveness of public relations practices in the oil sector, focusing specifically on African Petroleum Plc. As a key player in the petroleum product and chemical markets, African Petroleum recognizes that maintaining public support, goodwill, and a strong corporate image are crucial for business success. This study aims to assess … Read more

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THE ROLE OF PUBLIC RELATIONS IN CONSUMER ACCEPTANCE OF PURE WATER IN ANAMBRA (A CASE STUDY OF ROCK TAMA PURE WATER INDUSTRY ANAMBRA

ABSTRACT: This study examines the critical role of public relations (PR) in influencing consumer acceptance of pure water products in Anambra State, utilizing Rock Tama Pure Water Industry as a case study. The research aims to explore how effective PR strategies can facilitate relationships between businesses and consumers, ultimately enhancing brand loyalty and trust. Primary … Read more

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AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS

Abstract This study investigates the audience perception of female models in advertising, specifically examining the impact of “Always Ultra” commercials in Enugu Metropolis. Utilizing a survey research method, the study collected data through questionnaires to assess how these advertisements influence viewers’ attitudes toward female models. The findings reveal a predominantly positive perception among the audience, … Read more

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TRENDS IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more

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