Download Category: MARKETING

BALACING AND BURGETING CONTROL IN A MANUFACTRURING AND MARKETING ORGANIZATION (A CASE OF STUDY OF TOTAL NIGERIA LTD)

Abstract: This research examines the importance of budgeting and budgetary control in ensuring profitability within manufacturing and marketing organizations, using Total Nigeria Ltd as a case study. Budgeting is a critical tool for effective financial management, facilitating coordination, planning, and performance monitoring. The study investigates the role of budgeting in enhancing decision-making processes, ensuring resource … Read more

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PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACT: This study investigates the role of product innovation as a strategic tool for the survival of manufacturing firms in Nigeria, with a particular focus on Ama Breweries (Nig) Plc, Enugu. Product innovation is critical for companies to maintain competitiveness and adapt to market demands. Through an analysis of Ama Breweries, the research explores how … Read more

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AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOAP (A CASE STUDY OF ORANGE DRUG

Abstract This research explores the impact of warehousing on the efficient distribution of toilet soap, with a specific focus on Orange Drug Limited as a case study. Warehousing plays a pivotal role in the distribution chain by ensuring product availability, managing inventory, and reducing the costs associated with logistics and stockouts. The study investigates how … Read more

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ADVERSTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE DELIVERING OF BANKING SERVICE. (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE

ABSTRACT This research investigates the role of advertising as a promotional tool in delivering banking services, with a particular focus on selected commercial banks in Delta State. The study seeks to answer the critical question of how corporate advertising functions as an effective tool in the marketing of banking services and explores its value and … Read more

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AN ANALYSIS OF PACKAGING AS A PROMO TOOL IN THE MARKETING OF PRODUCT. (A CASE STUDY OF PETALS ENUGU)

Abstract: This research examines the role of packaging as a promotional tool in product marketing, with a focus on Petals Enugu. The study aims to assess the effectiveness of packaging in enhancing brand visibility and influencing consumer purchasing behavior. The first chapter outlines the purpose and significance of the research, emphasizing how packaging can serve … Read more

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AN EVALUATION OF PRODUCT INNOVATION AS A STRATEGY FOR THE SURVIVAL OF MANUFACTURING FIRMS IN NIGERIA

ABSTRACT This study explores the role of product innovation as a strategic approach to ensuring the survival and competitiveness of manufacturing firms in Nigeria, with a focus on Ama Breweries (Nig) Plc in Enugu. Product innovation is increasingly vital in today’s dynamic market, where companies must adapt to consumer preferences and technological advancements to stay … Read more

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APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR DRESSING SERVICES (A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)

ABSTRACT: This study examines the application of marketing concepts in the marketing of hairdressing services, focusing on a comparative analysis between Magic Fingers Beauty Home and Ultimate Beauty Salon. Marketing, a cornerstone of modern business, is critical in enhancing service delivery, customer satisfaction, and organizational growth. By analyzing the strategies employed by these salons, this … Read more

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TRENDS IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more

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A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)

ABSTRACT A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field.           The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria.  For effective research on this topic, both primary and secondary data were used to … Read more

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A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS

ABSTRACT This research critically examines the strategies employed by the Nigerian Export Promotion Council (NEPC) in promoting the export of Nigerian goods, particularly non-oil commodities. Established in 1976 and restructured in 1988, the NEPC was tasked with diversifying Nigeria’s revenue sources and reducing reliance on crude oil exports. Despite its efforts, the council has faced … Read more

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