Abstract: This study critically evaluates the essential role of the press in promoting and sustaining democracy in Nigeria, with a focus on public perception and press performance. The research adopts a mixed-method approach, combining a detailed literature review and empirical field data collected via structured questionnaires and interviews from 80 respondents, including lecturers, lawyers, politicians, … Read more
ABSTRACT: Allegations have emerged in various circles suggesting that state governments often utilise their broadcast media as instruments of propaganda. This study investigates such claims, focusing on the Enugu State Broadcasting Service (ESBS) radio and television as a case in point. The research is grounded in Stuart Hall’s critical theory, which explores how dominant societal … Read more
ABSTRACT: Effective communication is foundational to the advancement and cohesion of any society. In developing countries such as Nigeria, communication remains vital to national development, social integration, and political awareness. However, the communication sector in many developing nations continues to face significant challenges stemming from economic constraints, infrastructural deficits, and technological underdevelopment. This paper explores … Read more
ABSTRACT: The core theoretical framework on which this study anchors is to assess the legal problems/dangers vis a vis others that exist with the practicing of journalism in Nigeria, under the military with particular reference to General Sani Abacha’s regime. The study revealed that journalists were arrested and detained in their thousands thereby providing little … Read more
ABSTRACT: Family planning is a crucial aspect of public health and population control, influencing maternal and child health, economic stability, and societal well-being. This study examines the role of mass media in promoting family planning awareness in Nigeria. It explores how television, radio, newspapers, and digital media influence public perception and adoption of contraceptive methods. … Read more
ABSTRACT: This research explores the influence of television advertisements for the “Always” sanitary towel brand on consumer purchasing decisions at Federal Polytechnic Oko. The study aims to ascertain the extent to which these advertisements affect the choices of consumers regarding sanitary products. Given the unique advantages of television—combining visual and auditory elements to impress messages—this … Read more
ABSTRACT: This research investigates the role of public relations in enhancing the marketing strategies of banking services in Enugu metropolis, particularly focusing on Zenith Bank PLC. The study reveals a significant gap between the bank’s public relations efforts and customer perceptions, highlighting the challenges in managing corporate image amidst rising customer complaints. Using a mixed-methods … Read more
ABSTRACT This study explores the impact of communication gaps on organizational performance, with a focus on the Nnewi North Local Government Area Secretariat. Communication is an integral aspect of organizational success, as it ensures the effective flow of information and fosters collaboration among employees and management. The research aims to investigate the existing communication processes … Read more
Abstract: This study examines the role of traditional media as tools for effective rural development, focusing on Iwollo Oghe community in Ezeagu Local Government Area of Enugu State. While modern communication technologies like radio, television, and the internet dominate urban communication, rural communities still rely on traditional media such as the town crier, age groups, … Read more
ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more