Download Category: MASS COMMUNICATION

THE IMPACT OF TELEVISION ADVERTISEMENT OF ‘ALWAYS’ ON CONSUMERS CHOICE OF SANITARY TOWEL

ABSTRACT: This research explores the influence of television advertisements for the “Always” sanitary towel brand on consumer purchasing decisions at Federal Polytechnic Oko. The study aims to ascertain the extent to which these advertisements affect the choices of consumers regarding sanitary products. Given the unique advantages of television—combining visual and auditory elements to impress messages—this … Read more

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IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES (A CASE STUDY OF ZENITH BANK PLC)

ABSTRACT: This research investigates the role of public relations in enhancing the marketing strategies of banking services in Enugu metropolis, particularly focusing on Zenith Bank PLC. The study reveals a significant gap between the bank’s public relations efforts and customer perceptions, highlighting the challenges in managing corporate image amidst rising customer complaints. Using a mixed-methods … Read more

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COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)

ABSTRACT This study explores the impact of communication gaps on organizational performance, with a focus on the Nnewi North Local Government Area Secretariat. Communication is an integral aspect of organizational success, as it ensures the effective flow of information and fosters collaboration among employees and management. The research aims to investigate the existing communication processes … Read more

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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

Abstract: This study examines the role of traditional media as tools for effective rural development, focusing on Iwollo Oghe community in Ezeagu Local Government Area of Enugu State. While modern communication technologies like radio, television, and the internet dominate urban communication, rural communities still rely on traditional media such as the town crier, age groups, … Read more

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TRENDS IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more

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AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

Abstract This study examines the uses and potential abuses of public relations (PR) in the management of selected Nigerian business organizations, focusing on enterprises within Enugu metropolis. The research explores the relevance of PR in modern business management and investigates whether it is practiced as a top-level management function. Additionally, it evaluates the effectiveness of … Read more

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A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU)

Abstract: This research explores the significance of Pidgin English as a medium of communication in broadcasting, with a focus on its adoption in Enugu State Broadcasting Service (ESBS), Enugu. Originating during the colonial era as a simplified version of English, Pidgin English has evolved into a lingua franca that bridges the gap between Nigeria’s diverse … Read more

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A COMPARATIVE STUDY OF THE ACADEMIC PERFORMANCE OF BOARDING AND DAY STUDENTS IN EDUCATION. A CASE STUDY OF SECONDARY SCHOOL STUDENTS IN OREDO LOCAL GOVERNMENT AREA, BENIN CITY

ABSTRACT: This study explores the differences in academic performance between boarding and day students in secondary schools within Oredo Local Government Area, Benin City, Edo State. Using a sample of 120 students selected through simple and stratified random sampling across three secondary schools, the research employed questionnaires and first-term examination scores to gather data. Simple … Read more

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ASSESSMENT OF THE ROLE OF THE MEDIA IN ANTI – CORRUPTION CAMPAGIN

ABSTRACT: This study evaluates the role of mass media in the fight against corruption in Nigeria, focusing on their contribution to the dissemination of anti-corruption efforts led by bodies such as the Economic and Financial Crimes Commission (EFCC) and the Independent Corrupt Practices and Other Related Offences Commission (ICPC). Corruption has long plagued Nigeria’s socio-political … Read more

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