AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS
Abstract This study investigates the audience perception of female models in advertising, specifically examining the impact of “Always Ultra” commercials in Enugu Metropolis. Utilizing a survey research method, the study collected data through questionnaires to assess how these advertisements influence viewers’ attitudes toward female models. The findings reveal a predominantly positive perception among the audience, … Read more