IN THIS RESEARCH PAPER
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Research Questions and Hypothesis
- References Style: APA
Recommended for : Student Researchers
DOWNLOAD COMPLETE RESEARCH MATERIAL NOW! NGN3,000ABSTRACT: The perception of consumers plays a critical role in determining the success or failure of a product or service. This study investigated consumer attitudes using questionnaires and interviews as primary research instruments. Questionnaires were systematically designed and randomly distributed across seven distinct zones, including New Heaven, Asata, Achala-Layout, Ogui Urban, Ogui New Layout, Ogbete (Camp), and Agbani Road, to gather a broad spectrum of data. Additionally, oral interviews were conducted to complement the questionnaire responses and provide deeper insights.
The sample size for the study was determined using Bourley’s formula, ensuring representativeness within the indicated areas of study. Data analysis employed the chi-square statistical method to test hypotheses and determine whether to accept or reject the null and alternative hypotheses. The findings highlight the significant impact of consumer attitudes on market outcomes and provide valuable recommendations for improving product and service alignment with consumer preferences. This approach offers a structured methodology for evaluating consumer perceptions and their implications for business success.
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TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of contents
CHAPTER ONE
- Introduction
1.1 Background of the study
- Statement of the problems
- Objective of the study
- Scope of the study
- Limitation of the study
- Research hypothesis
- Significance of the study
CHAPTER TWO
- Literature review
2.1 consumer behaviour
- Marketing application of consumer behaviour theory
- How to measure attitude
- Concept of public utilities
References
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
- Introduction
3.1 Research methodology
3.2 Instrument of data collection
3.3 Area of coverage
3.4 Population of the study
3.5 Sample size determination/procedure
- Validity of instrument instruments
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND DISCUSION OF FINDINGS
4.0 Data presentation and analysis
4.1 Data presentation result summary and findings
4.2 Testing of hypothesis
CHAPTER FIVE
5.0 Summaries of finding, recommendation s and conclusion
- Summary of finding
- Recommendations
- Conclusion
Reference
Bibliography