ABSTRACT: This research paper investigates the effectiveness of public relations practices in the oil sector, focusing specifically on African Petroleum Plc. As a key player in the petroleum product and chemical markets, African Petroleum recognizes that maintaining public support, goodwill, and a strong corporate image are crucial for business success. This study aims to assess … Read more
ABSTRACT: This study investigates the crucial role of packaging in modern marketing, focusing on Iso Glass Plc, a prominent glass manufacturing company located in Ibadan, Oyo State, Nigeria. The research aims to elucidate how effective packaging strategies can significantly enhance market perceptions and consumer behavior. The introduction discusses the foundational concepts of packaging, highlighting its … Read more
ABSTRACT: This research investigates the role of public relations in enhancing the marketing strategies of banking services in Enugu metropolis, particularly focusing on Zenith Bank PLC. The study reveals a significant gap between the bank’s public relations efforts and customer perceptions, highlighting the challenges in managing corporate image amidst rising customer complaints. Using a mixed-methods … Read more
ABSTRACT: This research evaluates the impact of road networks on the sale of agricultural products in Njikoka Local Government Area, Anambra State, Nigeria. The study emphasizes the vital role that efficient transportation systems play in facilitating the movement of goods from farms to markets, especially in rural regions where adequate infrastructure is often lacking. Utilizing … Read more
ABSTRACT: This research investigates the effectiveness of advertising strategies employed by Unilever Nigeria Plc in driving sales of consumer goods. As promotional activities play a crucial role in bridging the gap between products and consumers, this study identifies the impact of advertising on sales revenue and consumer behavior. Drawing on a random sampling method, the … Read more
ABSTRACT: This research paper evaluates Uga Microfinance Bank located in Aguata L.G.A, Anambra State, focusing on assessing its physical attributes, including location, design, and spatial comfort. The study aims to address critical issues faced by both staff and customers, with three core research questions developed for analysis. Utilizing a quantitative method, data was collected through … Read more
ABSTRACT: This research critically examines the role of multinational companies, specifically Chevron Nigeria Plc, in fulfilling their social responsibilities within the context of Nigeria’s local communities, notably in Port Harcourt, Rivers State. It emphasizes the obligation of these corporations to implement corporate social responsibility (CSR) initiatives that benefit their host communities. Utilizing a sample of … Read more
ABSTRACT: This study examines the critical role of public relations (PR) in influencing consumer acceptance of pure water products in Anambra State, utilizing Rock Tama Pure Water Industry as a case study. The research aims to explore how effective PR strategies can facilitate relationships between businesses and consumers, ultimately enhancing brand loyalty and trust. Primary … Read more
Abstract: This research paper investigates the pivotal role of corporate strategy in ensuring organizational survival, specifically in the case of MTN Nigeria located in Owerri, Imo State. The study employs a mixed-method approach encompassing both desk and field research to provide a thorough evaluation of corporate strategies and their effectiveness. The literature review outlines critical … Read more
ABSTRACT This study examines the impact of bank credit on the Nigerian economy, focusing on two major banks: First Bank of Nigeria PLC and Zenith Bank PLC, Ekwulobia. The research aims to assess the extent to which bank credit has influenced economic growth and development, analyze the level of awareness regarding available credit facilities, evaluate … Read more