AN ANAYSIS OF THE USES AND ABUSES OF PUBLIC RELATION IN MANAGEMENT IN SELECTED NIGERIA BUSINESS ORGANIZATION

Abstract

This study examines the uses and potential abuses of public relations (PR) in the management of selected Nigerian business organizations, focusing on enterprises within Enugu metropolis. The research explores the relevance of PR in modern business management and investigates whether it is practiced as a top-level management function. Additionally, it evaluates the effectiveness of PR strategies employed, the attitudes of managers and employees toward PR, and the degree of its acceptance as a critical management function. Primary data were collected from ANAMMCO Ltd and NITEL Ltd and analyzed using statistical methods to draw meaningful conclusions. Findings reveal that PR plays a vital role in modern business management and is largely embraced as a valuable management tool in the companies studied. PR strategies are not abused but are effectively used to foster mutual understanding between organizations and their stakeholders. Furthermore, PR enjoys favorable perception among managers and employees, with high levels of acceptance as a management function. The study concludes that businesses, regardless of size, should leverage PR to create mutual understanding and strengthen relationships with their publics. Recommendations are offered to enhance PR practices, ensuring that organizations achieve sustainable growth and development through effective communication and stakeholder engagement.

Keywords

Public relations, business management, corporate image, stakeholder communication, ANAMCO, NITEL, organizational growth, public perception, PR strategies, Enugu industries

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CHAPTER TWO

LITERATURE REVIEW

• ORIGIN OF PUBLIC RELATION
  • DEFINITION OF PUBLIC RELATION
  • PUBLIC RELATION AND PUBLICITY
  • PUBLIC RELATION AND MARKETING
  • PUBLIC RELATIONS PUBLICS
  • THE PUBLIC RELATION PLANS
  • THE MEDIA OR PRESS RELATION
  • PUBLIC RELATION AND MANAGEMENT
  • PUBLIC RELATION AND BUSINESS
  • PUBLIC REALTION AND THE SOCIETY
  • PROFESSIONAL GUIDELINES ON THE ETHNICS OF BUSINESS
  • RESEARCH METHODOLOGY
  • SUMMARY OF FINDING
  • REFERENCE

CHAPTER THREE

3.0     METHOD OF COLLECTNG AND ANALYSIS

• PRESENTATION AND ANALYSIS OF DATA
  • RECOMMENDATION
  • CONCLUSION
  • REFERENCE
  • BIBLIOGRAPHY

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