ABSTRACT This study explores the role of product innovation as a strategic approach to ensuring the survival and competitiveness of manufacturing firms in Nigeria, with a focus on Ama Breweries (Nig) Plc in Enugu. Product innovation is increasingly vital in today’s dynamic market, where companies must adapt to consumer preferences and technological advancements to stay … Read more
Abstract: This research focuses on the design and implementation of a staff attendance system utilizing fingerprint biometrics, with the Federal University of Technology, Minna as the case study. In traditional attendance systems, the manual process of signing in and out is fraught with challenges, including impersonation, inaccuracies, and inefficiencies in data collation. This study addresses … Read more
ABSTRACT: This research critically evaluates Aristotle’s conception of causality, emphasizing its relevance and applicability in contemporary metaphysical discourse. Aristotle’s framework, which includes four types of causes—material, formal, efficient, and final—offers a holistic approach to understanding the dynamics of cause and effect. Unlike earlier Ionian philosophers, Aristotle connected causality with purpose and essence, proposing that all … Read more
ABSTRACT: Efficient event scheduling is critical in dynamic organizational environments, particularly in academic and professional settings. This research focuses on designing and implementing a web-based Event Scheduling Management System to address inefficiencies in manual scheduling processes. The study identifies key challenges, such as venue conflicts, communication breakdowns, and scheduling inaccuracies, which often disrupt event management … Read more
Abstract: This study examines the impact of motivation on employee performance within the context of the Suleja Local Government Administration in Niger State, Nigeria. The aim of the research is to identify how motivational strategies influence the productivity and efficiency of employees in the public sector. The study employs a survey-based methodology, utilizing questionnaires to … Read more
This study investigates the trends in rental values of residential properties in Osogbo, the emerging capital of Osun State, Nigeria. It examines how factors like population growth, urbanization, and infrastructure development influence fluctuations in property rental values. Utilizing a mix of primary data from surveys and interviews and secondary data from historical records, the research … Read more
ABSTRACT: This study examines the application of marketing concepts in the marketing of hairdressing services, focusing on a comparative analysis between Magic Fingers Beauty Home and Ultimate Beauty Salon. Marketing, a cornerstone of modern business, is critical in enhancing service delivery, customer satisfaction, and organizational growth. By analyzing the strategies employed by these salons, this … Read more
ABSTRACT: This study examines the evolving trends in the use of human models within the Nigerian advertising industry, focusing on their effectiveness and ethical implications. Advertising, as a vital tool for influencing consumer behavior, increasingly employs models to create engaging and persuasive marketing messages. This research employs a mixed-methods approach, including surveys and interviews with … Read more
Abstract This study examines the uses and potential abuses of public relations (PR) in the management of selected Nigerian business organizations, focusing on enterprises within Enugu metropolis. The research explores the relevance of PR in modern business management and investigates whether it is practiced as a top-level management function. Additionally, it evaluates the effectiveness of … Read more
Abstract: This research explores the significance of Pidgin English as a medium of communication in broadcasting, with a focus on its adoption in Enugu State Broadcasting Service (ESBS), Enugu. Originating during the colonial era as a simplified version of English, Pidgin English has evolved into a lingua franca that bridges the gap between Nigeria’s diverse … Read more