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AMMELIORATIVE PROPERTIES OF METHANOL LEAF EXTRACT OF MUCUNA PRURIENS ON THE KIDNEY MARKERS OF MALARIA INFECTED MICE

Abstract: This study investigates the ameliorative effects of methanol leaf extract from Mucuna pruriens on kidney markers in malaria-infected mice. Malaria, caused by Plasmodium species, remains a significant global health concern, especially in endemic regions. The therapeutic efficacy of Mucuna pruriens in combating malaria-related kidney dysfunction was evaluated using 25 adult albino mice. These mice … Read more

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THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE)

ABSTRACT This study explores the relationship between product quality and brand loyalty, focusing on consumers in Ekwulobia, Anambra State, Nigeria. Specifically, it investigates how product quality influences brand loyalty, with a case study of Peak Milk, a leading dairy brand in Nigeria. Using a combination of primary and secondary data sources, the research employs descriptive … Read more

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COMPARATIVE STUDY OF FINANCIAL AND NON FINANCIAL MOTIVATION OF AN ORGANIZATION (A CASE STUDY OF EMPLOYEES IN WEST AFRICAN PORTLAND CEMENT INDUSTRIES)

Abstract This research examines the impact of both financial and non-financial rewards on employee motivation, using West African Portland Cement (WAPCO) as a case study. With an emphasis on enhancing organizational productivity, this study explores the roles of monetary incentives—such as wages, bonuses, and holiday pay—and non-monetary rewards, including job security, job satisfaction, and recognition, … Read more

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COMPARATIVE ASSESSMENT OF LUBRICANT PRODUCE FROM PALM KERNEL OIL AND TONIMAS LUBRICATING OIL

Abstract: This study investigates the production of bio-lubricant from Palm Kernel Oil (PKO) and compares its quality with that of a commercially available lubricant, Tonimas Oil. The objective was to evaluate whether PKO can be an effective and environmentally friendly alternative to petroleum-based lubricants. The PKO-based lubricant was synthesized by dissolving 12.5 mL of Zinc … Read more

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COMPARATIVE DETERMINATION OF PROTEIN CONTENTS OF BREADFRUIT, BROWN BEANS AND SOYBEANS

Abstract This study aims to comparatively analyze the protein content of three widely consumed plant-based foods—African breadfruit (Treculia africana), brown beans (Phaseolus vulgaris), and soybeans (Glycine max). While all three are significant sources of dietary protein, their exact protein contents and nutritional profiles remain subjects of debate, particularly concerning breadfruit, which has been inconsistently categorized … Read more

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COMMUNICATION GAP: EFFECT ON ORGANIZATIONAL PERFORMANCE (A STUDY OF NNEWI NORTH LOCAL GOVERNMENT AREA SECREATARIAT)

ABSTRACT This study explores the impact of communication gaps on organizational performance, with a focus on the Nnewi North Local Government Area Secretariat. Communication is an integral aspect of organizational success, as it ensures the effective flow of information and fosters collaboration among employees and management. The research aims to investigate the existing communication processes … Read more

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AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF “ALWAYS ULTRA” COMMERCIALS) IN ENUGU METROPOLIS

Abstract This study investigates the audience perception of female models in advertising, specifically examining the impact of “Always Ultra” commercials in Enugu Metropolis. Utilizing a survey research method, the study collected data through questionnaires to assess how these advertisements influence viewers’ attitudes toward female models. The findings reveal a predominantly positive perception among the audience, … Read more

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THE INFLUENCE OF ENVIRONMENTAL SANITATION PROGRAMME ON THE LIVES OF THE PEOPLE: A CASE STUDY OF IGBARA-ODO LOCAL GOVERNMENT AREA OF EKITI STATE

Abstract: This study examines the influence of the environmental sanitation program on the lives of people in Igbara-Odo Local Government Area of Ekiti State, Nigeria. Recognizing the significance of proactive health measures, the local government adopted a self-help approach to addressing environmental health challenges. This initiative aims to minimize healthcare costs and make health practices … Read more

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TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

Abstract: This study examines the role of traditional media as tools for effective rural development, focusing on Iwollo Oghe community in Ezeagu Local Government Area of Enugu State. While modern communication technologies like radio, television, and the internet dominate urban communication, rural communities still rely on traditional media such as the town crier, age groups, … Read more

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BALACING AND BURGETING CONTROL IN A MANUFACTRURING AND MARKETING ORGANIZATION (A CASE OF STUDY OF TOTAL NIGERIA LTD)

Abstract: This research examines the importance of budgeting and budgetary control in ensuring profitability within manufacturing and marketing organizations, using Total Nigeria Ltd as a case study. Budgeting is a critical tool for effective financial management, facilitating coordination, planning, and performance monitoring. The study investigates the role of budgeting in enhancing decision-making processes, ensuring resource … Read more

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